Helping a Fast-Growing Wellness Brand Scale Bundle Fulfilment Without Delays
Background of the Case Study: Why a Client Chose CSG 3PL
The brand had a strong product range, with a high volume of bundle and multi-unit orders. While single-unit B2C orders were being dispatched on time, bundle orders were creating major operational issues. Due to system and fulfilment process failures, some multi-unit orders were taking up to 5–7 business days to leave the warehouse.
This created a major blocker for the business. The brand was hesitant to run marketing campaigns in Australia because they knew any spike in bundle orders could lead to delayed dispatch, customer complaints, and a poor post-purchase experience.
The Result
After moving to CSG3PL, the client was able to fulfil bundle orders at the same speed as single-unit B2C orders, with 100% bundle accuracy across the initial campaign period.
The client gained confidence to focus on growing the Australian market
Bundle fulfilment accuracy improved from approximately 92% to 100%
Marketing campaigns could be launched without fulfilment delays becoming a blocker
Bundle dispatch time reduced from up to 5–7 business days to same-day/next-day dispatch
Daily Australian order volume scaled from around 500 orders per day to approximately 1,000 orders per day
Challenges and Difficulties Faced by the Fast-Growing Wellness Brand
The client needed a fulfilment solution that could handle high-volume B2C orders, multi-unit bundles, and campaign-driven order spikes without slowing down dispatch.
Before moving to CSG3PL, the client was experiencing:
- Bundle orders taking up to 5–7 business days to dispatch
- Inconsistent fulfilment performance between single-unit and bundle orders
- System issues causing delays for multi-SKU orders
- Reduced confidence in running marketing campaigns
- Limited ability to scale the Australian market despite strong global demand
Globally, the brand was already processing around 62,000 orders per day, with Australia becoming a key growth market. They initially launched with CSG3PL at around 500 orders per day in Australia, before scaling closer to 1,000 orders per day as confidence in fulfilment improved.
Solutions of CSG Provides to Its Customers
CSG3PL built a fulfilment process that treated bundle orders with the same urgency and control as standard single-unit B2C orders.
Rather than allowing bundle orders to sit separately or require manual workarounds, we structured the operation so bundles could be picked, sorted, packed, and dispatched within the same timeframe as normal orders.
Our solution included:
- Clear SKU and bundle mapping inside the fulfilment workflow
- Barcode scanning across pick, sort, and pack stages
- Automated sorting to reduce manual handling errors
- Final verification before dispatch
- A process designed to support both normal daily volume and campaign spikes
- Operational visibility so the client could grow with confidence
The Value CSG Brings to Customers
The biggest outcome was not just faster dispatch. It was confidence.
Before working with CSG3PL, the client’s fulfilment issues were limiting their ability to grow. Marketing campaigns created operational risk because bundle orders could not be processed reliably.
With CSG3PL, the client could run campaigns knowing that bundle orders would be fulfilled accurately and within the same timeframe as standard B2C orders.
For a global brand looking to scale in Australia, this removed a major operational bottleneck and allowed the business to focus on growth instead of warehouse issues.
